Electronic Resource

Marketing: CONCEPTS AND STRATEGIES

SALLY DIBB, LYNDON SIMKIN, WILLIAM M. PRIDE and O.C. FERRELL - Personal Name;

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Detail Information

Series Title

-

Call Number

-

Publisher

United Kingdom : Cengage Learning EMEA, 2012

Collation

xviii, 841p

Language

English

ISBN/ISSN

978-1-4080-3214-5

Classification

NONE

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

6th ed

Subject(s)

Business Study

Specific Detail Info

-

Statement of Responsibility

-

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